A world leader in medical-grade LED light therapy that is redefining the skincare industry is looking to hire a Content Creator & Influencer Marketing Coordinator! They are seeking someone who can work closely with both the organic and paid social media teams to develop best-in-class organic TikTok and YouTube Shorts strategy and content that delivers and amplifies the brand’s voice and positioning as the leader in the LED space.
Typical duties (but are not limited to): The primary objective of the Content Creation and Influencer Marketing Coordinator is to drive content creation and growth efforts across video-heavy social media platforms, primarily TikTok, and supporting Instagram and YouTube Shorts. You will ideate and create brand-owned content and pinpoint, develop, and strategize UGC video content ideas, sourcing nano/micro-influencers and content creators to bring ideas to life through short-form content. You are responsible for posting and managing digital content specific to the organic TikTok and YouTube Shorts platforms to drive organic growth, positive engagement, and brand recognition, ensuring content is on-trend, follows brand guidelines, and meets campaign requirements. You will manage accounts and communications with prospective and current influencers/creators from first touch through the completion of partnership/campaign and assist with product send-outs and discount codes.
Requirements: Bachelors Degree preferred, 1+ years experience in an influencer marketing and content creation role. Preferably in the aesthetics, beauty, and/or skincare industry, strong understanding of social media platforms, social trends, and analytics, with advanced knowledge of TikTok, create trendy and educational brand-owned content for use in organic/paid efforts, ability to edit videos, add voiceover, text overlay, and sound effects in the TikTok platform and excellent verbal & written communication skills.
Schedule: Typical business hours with responsiveness after hours
Pay: $55,000-65000/year + quarterly bonuses + comprehensive benefits